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Date :5/13/2022
Press Release on 13th May 2022
JMC signed Memorandum of Understanding with the Centre for Environment Education and HDFC Bank for the establishment of Swachh Material Recycling Centre in Jammu.

Jammu Municipal Corporation (JMC) signed Memorandum of Understanding (MOU) with the Centre for Environment Education (CEE) and HDFC Bank for the establishment of Swachh Material Recycling Centre in Jammu. The MOU was signed at Town Hall, JMC. Furthermore, the foundation stone will be laid by Sh Chander Mohan Gupta, Hon'ble Mayor, JMC, in presence of other dignitaries from JMC, HDFC Bank and CEE on 16th May 2022 in Jammu.



Moreover, HDFC Bank and Centre for Environment Education (CEE), in partnership with the Jammu Municipal Corporation (JMC) & Regional and Urban Development Agency (RUDA), HDFC Bank and the Centre for Environment Education (CEE) launched ‘Plastic Lao, thaila/Mask pao’ stall- Collection & Drop Point for Non-Biodegradable & Recycling Plastic Waste at Ward No 56, Gangyal Mandir near Pulli, where citizens can dropped off their plastic waste in exchange for masks and cloth bags (Thaila).



This campaign was inaugurated by Sh. Chander Mohan Gupta, Hon’ble Mayor, JMC and Advocate Purnima Sharma, Hon’ble Deputy Mayor, JMC in presence of Sh Rahul Yadav, IAS, Commissioner, JMC, Sh Raj Kumar, Chairman Health and Sanitation Committee, JMC, Sh Ajay Gupta, Chairman, Social Justice JMC, Sh Hardeep Singh Mankotia, Chairman, Swacch Bharat Mission, Sh Atul Kumar, Secretary, JMC, Sh Prabjot Singh Sodhi, Sr Director CEE, Mr. Rakash Joshi, Circle Head, HDFC Bank, Mr. Abhishek Khajuria, Cluster Head, HDFC Bank, Jammu, Sh Sanjeev Arora, CEO, Regional and Urban Development Agency, and Sh Rohit Maskara, Project Manager, CEE, and other officials from JMC, HDFC Bank and CEE.



The campaign's objective is to reinforce the value of plastics and urge citizens to integrate the principles of reduce, reuse, refill, refurbish, recover, and recycle plastics into their daily lives. The campaign also aims to increase citizen engagement in the waste value chain by reducing the use of single-use plastics, segregation at home, using their own cloth bags/theila, as well as the appropriate bins, among other things.



Sh. Chander Mohan Gupta, Hon’ble Mayor, JMC, said, “This is an appeal to the visitors, shopkeepers, and residents of Jammu to reduce single-use plastic in their everyday lives to achieve the aim of being plastic-free. We urge people to join these initiatives by segregating waste at home, using bins in public places, and carrying their own cloth theila/bags to reduce the use of plastic”.



Sh Rahul Yadav, IAS, Commissioner, JMC also urge to stop using single-use plastic, as it has an adverse effect on the environment and human life. He also encouraged everyone; schools, institutions, market association and others to actively participate in this campaign as it is the need of the hour to manage plastic waste properly.



The similar campaign has already been inaugurated at Bahu Plaza, Jammu in which 2532 kg of plastic waste have been collected for recycling, and in exchange for which 1218 cloth bag (thailas) & 344 masks have been distributed till date.